Are there any other strategies for descending from? Apple Apple 2017 iPad Unpacking

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Let me talk about the background, to save my personal feelings, the update rate of the tablet computer is really low. The iPad2 came first, and then came to the Air. After two years, it was prepared to re-entrance to the parents. The iPad is so cheap. It seems that after the flat-panel market has experienced joy, it gradually becomes quiet. Without huge waves, it seems difficult to boil again.

This feeling of my supervisor is also very consistent with the global trend, the flat panel market represented by Apple, sales are not optimistic.

This is the sales volume of the iPad since its IPO in the third quarter of the 10th quarter, and it has shrunk gradually since the first quarter of the first quarter of 2014 (that is, the new year when the iPad air was introduced). Both peak and usual sales have gradually declined. There will be a spike in the first quarter of the year, probably because in the first quarter, the new iPad is listed and it catches up with the New Year's node. More people give their New Year gifts.

The cheapest iPad

For a long time, the price of Apple products has never been actively compromised due to changes in the market. So, even if the overall tablet is not very booming, Apple should not do so, but when this generation of iPad came, I was surprised to find that even a lot cheaper.

I am really under the Suning single, the price is 2378, and the price is basically the same now.

Now think about it, iPad's price cuts should benefit from several factors:

1, the most important thing is the emergence of the previous product iPad pro, so that previous iPad upside-down productivity, downsizing leisure and entertainment strategy has undergone major changes. Pulling down the price to highlight the level is also a matter of course. 2. The profit margin of the iPad product line can also provide sufficient support for it to do so, after all, Apple's value creation ability is beyond doubt. 3, reducing the price, it has also increased sales, pulling the vitality of the entire tablet market, and as the largest proportion of Apple, also benefit from it.

Judging from recent sales, it also confirmed this.

In the third quarter of 17th, the flat-panel market as a whole picked up. Apple's sales increased by 11.4 percentage points. Market share is still above 20%.

The problem has come Since Apple has unusually adopted a strategy to reduce the price, isn't it that we are making big profits? The answer may not be so absolute.

First of all, the 2017 version of the iPad seems more like an upgraded version of the air version, although it has an upgrade in many aspects than the air2, but it does not completely follow the context of the air2, and even compared with the air2 there are some castration. Speak on the table.

The new version of iPad in the mold shape, and the air is exactly the same, are 7.5mm thickness and 469g weight, but with the air2 formed a sharp contrast, air2 thinner 6.1mm, lighter 437g. Although the new iPad is brighter in terms of brightness, it is not a practical air2 anti-reflection coating, so the air2 radiation phenomenon is more obvious. At the same time, we found that the new iPad has not only its own name (air3?), and even Apple did not hold a special conference to hang it online.

We can simply conclude that the new iPad is Apple’s strategic choice rather than a push product. Including the Windows camp are also trying their best to build two-in-one, ultrabooks and other product lines. Apple's main products and focus in the tablet market are pro series productivity products, and entertainment and leisure work is still being handed over to the iPhone.

Out of the box

Well, no matter what mission this generation of iPad shoulders, it is still very happy to be able to buy the new iPad at a cheaper price.

First came Suning Express's big box and found that recently Suning Tesco was gradually making efforts in online marketing, not only in the traditional electronic home appliances field, but also in other areas, so that it was just fine, one more option would mean more A discount.

Suning's packaging is still relatively experienced, after all, for so many years of electronic products business. Thick and interesting.

After the embarrassment, it is the unopened state of the new generation iPad. It's really simple.

Label close-up. Buy the golden 32g wlan version, because this version of the iPad screen layer does not fit, so it was suggested to buy the color of the deep space gray, to the utmost to avoid the four corners of the screen black edge of the horse. I am not a Virgo, so there is not so much demand. Still bought low gold.

Looking back at the air box of the year, one of the benefits of the original minimalism is that it will still receive recognition and acceptance for the same year and say that you are the representative of minimalism.

There is no big difference in the back.

There is no major breakthrough in the appearance of this generation of iPad, and some changes before and after air2 have also changed back, perhaps because of cost considerations.

Under the front and rear splicing protection film, a bright gold body is about to be sprayed out.

The new iPad uses the A9 processor, of course, not the latest model of the Apple family, but the one used on the iPhone6 ​​iPhone se. Memory came to 2g, and this improvement is still recognized. For previous iPad partners, the front-end fingerprint is still very satisfying, at least my former generation air did not. In addition, it is said that its WiFi chip has also been greatly strengthened, is twice the air2.

While the mobile phones are shouting for a full screen, our iPad did not seek a big breakthrough in the proportion of screens. The frame size is basically maintained at the level of the previous two generations. The front camera in the middle has not been much improved.

In fact, the natural properties of the iPad's product line destined to have a longer life cycle than other products, because the vast majority of people use the iPad for video playback and daily entertainment use, while the share of the majority of the wlan version in the mobile game Not as direct and convenient as mobile phones, so the need to update iPads due to games is not very strong either.

One of my favorite things about the iPad is that its camera is not raised. Seriously despise some mobile phones here.

Comparison with air1 and overall usage experience

The reason why air1 is used for comparison is that the new iPad is more of a direct replacement for iPad air1, and at the same time it is a compromise between air2 and pro. On the whole, from the aspect of performance, the new iPad has more obvious improvement than air1. However, pursuing its performance target of the current mainstream mobile phone is still too optimistic. In addition, in the display effect, there is a clear gap between the ipad product line and pro and I do not think that the follow-up products will flatten or even reverse this trend. After all, the current product line is very clear.

As you can see from the picture, except for the fingerprint circle, this generation of iPad and air1 are really like.

Both thickness and side processes are exactly the same.

There is a difference in the bottom of the handset. The new version of the iPad is underground. I think that the exact same mould may not be good, so I still have to make a little change.

The right button is also slightly different.

Mike's shape is also more simple and elegant with the new iPad.

Simply compare the display and brightness of the two. The new iPad is on the left and air1 is on the right. Overall, the brightness of the new version of the iPad has been significantly improved. Although there is a layer of layers missing, there is not much difference in use.

Use comparison under ISO11

Because this series is not specifically for the use of iOS11 evaluation, so a brief summary. For contemporary Apple products and matching systems, there is no need to be rumored, it must be particularly smooth. The difference is the increased visual style and new features.

This time, I upgraded the air to iOS11 and compared it to the new iPad. I can clearly feel that the old devices are ineffective. However, this contrast is limited to the contrast, and daily use will not cause any major drawbacks due to a delay of a few seconds.

to sum up

The new version of the iPad is Apple's regular update, but from this generation, regardless of the price, configuration, etc., we feel the new strategy and new ideas in Apple's tablet market. This does not necessarily mean that the iPad product line will be cut off, but in the future mini, iPad, pro series of sub-union more clearly, more and more clear for the crowd. The biggest problem with the iPad series is that the old models are still very easy to use, so that consumers do not need to upgrade. And in the past few years, mobile phone screens have become larger and larger, and they even bring a similar experience to tablets. The iPad Pro series models provide better screens, better speeds and office experience, but they are too expensive. For users watching videos, surfing the Internet or playing mini-games, the new iPad can be a good choice. Well, finally talk about the advantages and disadvantages of the new iPad for reference.

Advantages: 1, cost-effective, the key components of the upgrade is still there, and the price dropped a lot. 2, the screen brightness is high. Compared with previous generations of all generations, there has been a greater improvement, and the effect of watching in the sun is better. 3, Wi-Fi models have improved significantly. The air2 generation has updated the WiFi chip to dual-band, and the new iPad is twice as fast as the air2. It feels obvious when the signal is bad. 4, fit iOS11 is very smooth and easy to use, it is estimated that fighting another generation of iOS12 is not a problem.

Disadvantages: 1, the design does not have innovation, of course, can also be said to be classic. 2, there is no anti-reflective coating, the feeling is not obvious in use, air2 has a layer will inevitably have some divergence. 3, did not use the new processor. Amount, how do you say, to say that the new iPad processor is the one used by the iPhone6 ​​se. 4, the screen is not as good as the iPad Air 2, of course, not as good as the pro series, the cost dictates, there is nothing to say, if you are clairvoyant, it is recommended directly on the iPad "bubble" is better. 5, weight and thickness must be higher than iPad Air 2, progress is backward.